Emotional Marketing Online
Everything you do online can incorporate emotional marketing techniques. It doesn’t matter if it’s text, images, audio or visual in the form of video. First, let’s talk a bit about…
How To Use Written Communication To Impact And Influence Others
By using emotional marketing techniques to build relationships, you can ethically impact and influence others in your written communication with them. The most important way to do this is by…
7 Strategies For Successfully Selling Online And On The Beach
On a past trip to the Dominican Republic it became apparent to me that effective sales techniques for selling online are very similar to the ones that work on the…
5 Easy Ways To Come Up With Article Ideas
I wrote a regular monthly newsletter for many years and I understand how it can be difficult to come up with article ideas. I hear it from clients as well.…
Do You Follow Email Marketing Best Practices?
Back in 2014, Canada's Anti-Spam Legislation (CASL) was created to reinforce email marketing best practices. If you were doing business in Canada back then, you would have heard a lot…
Article Writing Tactics That Can Help Your Business Grow
Article writing is all about creating content that will provide value and if your article is well written, people will see you as an expert and will want to share…
Why Every Brick And Mortar Business Needs a Website
Have you ever searched for a specific local brick and mortar business online, only to find listings on other people’s sites? It's hard to believe, but there are still quite…
How To Use Mental Price Barriers To Maximize Your Profits
We as humans have distinct patterns in how we react to pricing. This knowledge can help us small business owners price our products and services accordingly. The rule of thumb:…
23 Things To Say When You’re Asked For “Free Consulting”
As a small business owner I'm sure you've been in the situation of having to decline a request for free consulting. If you find it hard to know how to…
How To Get The Most Mileage From Your Content
Let’s look at some ways you can repackage, repurpose and reinvent your articles, blog posts, videos and more to get the most mileage from your content producing efforts. If you’re…